Business functions
Marketing
Campaign operations, data hygiene and the reporting nobody wants to assemble by hand.
Where it hurts
The week these teams actually have, in their own words. If two of these are yours, the rest of this page is about you.
Fragmented customer data
The same person, four records.
Manual reporting
A weekly export-and-paste ritual.
Our work
What the work runs on
The products these engagements were built on, most used first.
Ways to start here
Fixed-scope engagements we have run against exactly this kind of problem.
From the practice
6 min read
Agentic AI
When not to use an AI agent
If the rules fit on one page and never change, an agent is an expensive way to run an if-statement.
7 min read
Automation strategy
Your automation backlog is a list of opinions
Most backlogs rank candidates by who asked loudest. Event logs rank them by what they cost.
7 min read
Technology transformation
You do not need to replace the system to fix the process
Most of the pain attributed to a legacy platform is actually in the gaps between platforms, and gaps are far cheaper to close than cores are to replace.
6 min read
Process intelligence
Your invoice process is mostly exceptions
Accounts payable teams describe a clean three-way match. The event data almost always shows something else, and the difference is the whole business case.
How we see it
Personalisation, lead routing and the integration work between the tools that hold customer data.
Talk to us
Bring us one Marketing process and we will tell you what it would take.
Not a proposal: a read on whether the thing you have in mind is worth automating at all, what it costs, and where it usually goes wrong in this function.
1 case study

